ppc advertising management
A successful brand or company requires you to be visible and accessible to your potential customer base. PPC advertising places your website at the top of search engines. These marketing strategies increase web traffic and benefit SEO strategies for long-term success.
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PPC is Complicated
Between studying Google Ads, selecting the right keywords and picking the best platform for your business, PPC is complex. The right geo-filters can help you pinpoint your target market, but one wrong move and you could spend thousands of dollars in a matter of minutes without any conversations to show for it. Plus, choosing the right keywords involves more than just guessing words you think people are searching. It requires research – and even when you think you’ve discovered the best words, search terms are continuously changing. Utilizing PPC for the growth of your business requires understanding all of these different aspects and more.
PPC is an abbreviation for pay-per-click, which is a type of online advertising (PPC) services where you are charged based on interactions with the ad. Essentially, you pay only if a person clicks on your ad, shares it, or does something you identify as a valuable action.
Some of the most common pay per click ads are Google Ads and Bing Ads, which appear alongside search results or display on relevant platforms. Promotion on social media is also skyrocketing, the most popular advertising platforms for paid advertising among businesses are Facebook, LinkedIn, and Twitter. Online stores also promote their product cards in search results with Google Shopping Ads.
If setup properly, PPC is a great source of relevant and consistent traffic. Here is why:
1. PPC Campaigns are Measurable
You can always estimate the approximate amount of traffic you can get for a particular advertising budget based on keyword research or reach provided by the platform
2. Ads are Easy to Analyze
You always know exactly what you're getting with PPC ads because you have all the data in front of you, including the cost of every click, the amount of traffic generated, and the number of conversions you enjoy. The data allows you to easily calculate your ROI and fine-tune your PPC campaign as needed
3. Campaigns are Customizable
You can easily customize your campaign and exclude traffic that doesn’t meet your expectations. No need to invest in keywords and segments that don't return anything on your investment
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